Small Business Advertising: Why It Is Important to Advertise

Starting and running a small business can be an exciting opportunity for anyone. But far too many small business owners overlook the importance of advertising as a revenue driver. The fact is that advertising is the engine that drives global business, representing around $500 billion annually. But even though major international companies have been consistently advertising, demonstrating their recognition of its importance, the small and local business market has been slow to catch on.

Either these small and local businesses either are not advertising at all, or, when they do, they make considerable mistakes doing so. After all, small business owners are not typically trained in the details of marketing, so they are deprived of the basic understanding of how to create an effective advertising campaign. And to make matters worse, most small businesses don’t con side the importance of learning how to advertises, or how to engage outside help to be successful.

So what often happens is that, after a few negative ad campaign experiences, many small and local businesses cease advertising, and struggle to find other ways to promote their business. A phrase commonly heard among this crow goes something like “advertising just doesn’t work for our business.”

Worse yet are the small businesses who get mediocre results from their advertising. They may be aware that something is wrong, but are unable to identify what exactly it is that is limiting their effectiveness. There’s a famous saying on the subject that goes something like “I know half of my advertising is wasted, I just don’t know which half.” This notion is particularly important for small and local businesses, because they can’t afford to waste the budget that they have spent on advertising. That’s why it’s crucial for small businesses to recognize the common mistakes they need to avoid, so their ad campaigns can be as successful as possible.

Some mistakes include not recognizing who they are advertising to, and, as a result having a weak message that doesn’t resonate with anyone. Another very common problem is lack on constancy in the message of the ad and the destination website where an ad points. Finally, many small businesses neglect to take advantage of capturing leads and following up with them, even though the technology and the systems are so readily accessible.

Small, local business advertising is easy to do. You just need to understand some basic rules, and know what mistakes to avoid. To help small business owners who are looking for help, I’ve prepared a report on 7 mistakes local businesses should avoid in their advertising. If you think it would be useful for your business, you can get access to it at http://baeronmarketing.com/7mistakes. Remember that advertising is a vital part of the economic success of most businesses. Don’t overlook the importance of budgeting for and constantly promoting your business to both prospects as well as your current clients.

Business Advertising Strategies For Home Businesses

Getting the Word Out with Power and Persuasion

A well defined business advertising strategy is the key to home business success. All home businesses need to communicate their advertising message either to generate new business opportunities or to reinforce their message to their customers. As a home business entrepreneur, you can advertise your home business either online or offline or use a combination strategy. All three pathways are known to be very effective.
For your home business, the avenues of business advertising may be either online or offline.

Offline advertising includes:

o Print media such as newspapers, magazines and brochures
o Electronic media such as radio, television and cable advertising

Online media includes:

o Internet-based advertising such as Pay Per Click, banner advertising, Pay Per Impression, e-mail marketing and a host of other virtual advertising avenues

Using a Combination Strategy to Advertise your Home Business

By using a combination strategy to showcase your home-based company, you could get a big bang for the buck. So evaluate various options. You will most probably be creating the advertisement yourself so follow a few simple rules. Write using “you” and in active voice, keeping sentences short. Bear in mind the context of the reader. A classified advertisement would have to be short and to the point compared to something you are sending out by e-mail or posting on a mailing list, Internet forum or discussion group. Try and include a referral if you have the space. Just send out one message in the advertisement.

Look at some of the options you have.

Your very own Website

Many individuals go on to the Internet to research products and services even while buying from a brick and mortar shop. Maintaining your own website would be a good option but if you are unable to so at least advertise on sites. Make sure that you are on to free listings, many municipalities and business associations offer this service. So conduct research. Sell your product on eBay. That is one of the best ways to advertise your product.

Business Advertising through e-mail

There is an increasing level of hostility to spam. So be very careful of this media. It can be used to communicate with people who have shown interest in your product or service and also with existing customers. E-mail doesn’t cost anything to send. However, send it only to your confirmed subscribers such as those who have signed up for your online newsletter on your website. If your company does not have a newsletter, please explore that possibility at the earliest.

Traditional Business Advertising through Community and Neighborhood Newspapers

Newspaper advertising is short lived. Advertisements in magazines have a slightly longer life. Again, look for special supplements that are published periodically. Also, look at newsletters published by community NGOs. For certain categories of products and services, newspaper classified columns work out very well and strangely enough better than large advertisements in the same paper.

Consider cable television and radio if you can afford it. these have a very loyal audience and accurate local reach all at a low cost. Direct mail continues to be popular amongst some sellers. However, though it is costly but it may be very effective to relate to existing customers. Also, you can send promos. These offers are often not used but are kept by individuals to give away to others.

Using Business Cards for Business Advertising

Your business card should not just contain the usual company name and various addresses. It is your corporate signature. It should contain several additional details such as:

o The products you sell or the service you provide
o The names of the various brands you carry
o A catchy slogan that your prospective customers can remember

Use a double leaf business card and spread your business message. This is one of the most under used tools of business advertising.

Forums on the Internet

Don’t think just in terms of forums which are related to your business. A charitable cause in which you could participate may yield contacts which later translate into business. You could keep a stall for hand tools in a school fair well knowing that none will sell but gives exposure to your home business.

Yellow Pages Advertising

Don’t forget the yellow pages. Sometimes a small descriptor of a business is free. So it is not necessary to stick in a large advertisement. Many buyers will call up twenty sellers before deciding, not just the one with a large advertisement. Don’t forget to include multiple classifications of your product or service, as that will increase your presence.

Sending a promotional offer is one of the best forms of advertisement. It can be sent to existing customers or potential ones. Here are some words that you need to be very careful about using. They often go down badly with readers of advertisements:

Guarantee: If you include a warranty, provide brief details. Don’t say ‘we guarantee the product’.

Free: When you use the word free, everyone looks for a catch.

Opportunity: Remember, a buyer wants a hair dryer to work well, she is not looking for a ‘wonderful opportunity’ to buy one.

Remember your advertising messages need to be roughly the same year after year. For that you need to understand your business in relation to your clients. Having understood the business, you will have to choose the media. And most importantly, you have to find ways of testing which form of advertisement is working well. Good luck with your business advertising mission!

Tips on Lawn Care Business Advertising Methods

In this article we will discuss advertising methods most commonly used in commercial lawn care businesses. Though this is just a partial list as the possibilities are almost limitless, we will try to touch on the most common methods of advertising used by new lawn care business start-ups.

YELLOW PAGES | PHONE BOOK ADVERTISING:

We will discuss advertising in the yellow pages first, as I consider this to be the biggest return on investment when it comes to advertising, as well as the most costly. Even with the internet age, the phone book is still the place were the majority of individuals turn to first when looking for a local business. Having your company listed in the phone books yellow pages is by far the best return on initial investment in my opinion. With the cost of advertising in the yellow pages increasing each year, most phone book publishers have begun offering monthly payments as a means of paying for your company’s ad. With prices ranging from a couple of hundred dollars annually to several thousand dollars depending on the size and location of your ad.

When we first started out, we basically had a small display ad (the smallest they offered), instead of running just a text listing. Display ads capture a potential customer’s attention easier and it offers a quick way of letting your potential customer know of the services that you offer. Though you can create your own yellow page ad yourself if you are adept with software such as Adobe Photo Shop. Most phone book publishers have graphic artist on staff that can create your ad based on your company’s criteria.

Text ads, though cheaper to purchase, may not be the most cost effective if your rate of return off the ad doesn’t justify the initial publication cost. Try to remember the last time you looked up a company in the yellow pages. If you knew the business name that you were searching for, you probably quickly scanned down the text listings till you found the one that you were hunting for. More than likely though, if you did not know the name of an individual business, and were just looking for say a plumbing business, the display ads probably caught your eye first. Text ads do serve a purpose though, and will help an individual find your business phone number when looking for your name, as well as those individuals who are looking for just a random lawn care company.
Considerably cheaper to purchase, having your company listed only by a text ad is definitely better than not have your company listed at all. I would recommend though that if your finances will only allow you to invest in a text ad that you try to at least spend the money and have the listing in bold. This will help in making your text ad stand out from the others somewhat. Most larger cities now days have more than one phone book available. Check with each one regarding pricing and distribution to determine which book will offer you the biggest bang for your buck.

FLYERS:

As we have discussed above what I consider to be the biggest return on your advertising investment, flyers would fall into my least return on initial investment and effort scale.
Though you may read on the many different forums on the internet regarding the use of flyers as a means of advertising, the rate of return is generally less than 2%. That means for every 1,000 flyers that you stuff under someone’s windshield wiper blade, or hand out as they are coming out of a grocery store, you will get roughly 20 phone calls requesting quotes. This may seem like a good deal of business on the surface, but let’s put a few numbers to it.

First off most copy businesses charge generally a minimum of $.05 per sheet for copy service. At a 1,000 copies, you’ve already spent $50.00. Then you must calculate in at least a day to walk around and pass out the flyers. I remember when I first started out I put a dollar value on my time of $35.00 per hour. Not knowing any better, I estimated this is what it would take to pay myself a decent salary as well as pay for my equipment. This figure was low, but we will discuss that in another section. But just to have something to work with, we will use the $35.00 per hour fee that I estimated my time to be valued at.

Well if you consider it will take a good portion of a day to pass out a 1,000 flyers to individuals, at $35.00 per hour that comes to $280.00 for an 8 hour day. Combine that with the $50.00 you spent at the copy center, and your now into your CHEAP method of advertising to the tune of $330.00. That is close to what you would have spent for a text ad in the local telephone book yellow pages.

Yes, as we have discussed, you stand the potential of getting 20 new customers so let’s put some numbers to it. When first starting out, and unless the properties are extremely small, you will probably average somewhere in the neighborhood of 6 cuttings a day for residential. Less than that if they are larger properties, or less than that if you short cut and do sub standard work. At 6 yards a day, it will take you roughly 3.3 days to finish mowing your 20 new customers. But to keep the math simple, let’s just assume that you can complete mowing the 20 properties in an even 3 days working 8 hour days. At your $35.00 an hour rate in an 8 hour day, minus the cost of printing and handing out the flyers, you’ve made $370.00.

Now if you divide the $370.00 into 3 eight hour days, you’ve actually earned only $15.41 per hour. I can tell you from experience that isn’t enough to pay for your equipment, much less your salary. Now I am not totally against the use of flyers as a means of advertising, as I feel they do serve a purpose and can be a quick way to pick up some new clients. I would not advise stepping off into the green industry business with the idea that all you have to do is go pass out some flyers in order to strike it rich. Also please note, just as a reminder, placing flyers inside a homeowner’s mail box is illegal. Federal Law prohibits an individual from tampering with the mail,and although your only placing a flyer inside a mail box it is still considered a felony.

FREE CLASSIFIEDS | PENNY RECORDS

Just about any time you enter a convenience store, you’re bound to see a rack with free local classified ads. Though generally nothing fancy, as they are usually in a news paper style format, they do offer a way to promote your business for a reasonable amount. For generally $30 – $40 you can have your business ad run for several days or weeks. These free classifieds newspapers reach a very large audience, and though probably not the first place someone would look to in searching for a lawn care company, you can pick up the occasional individual who might not have been actually looking for a lawn maintenance company but after seeing your ad remembered that their own yard needed to be mowed.

LOCAL INTERNET CLASSIFIEDS

If you happen to live in an area that is lucky enough to have a local online classifieds website, this can be used as another source of affordable advertising. Having done both print and internet advertising, you seem to pick up a different class of customer through internet advertising than you do print advertising. Not to try and stereotype anyone, in my experience the customers we have picked up from internet advertising tend to be a little better off financially, a little more up to date on landscaping trends, but generally will not be as tolerant of sub standard work.

DOOR HANGERS

I really like door hangers, although I have not personally gone door to door hanging them on homeowner’s door knobs. Our technique was that we had door hangers printed up which stated that we were in their neighborhood servicing their neighbors yard and would like to extend our services to their home as well. Our flyers also stated that we had briefly looked at their yard and could offer our services for $xx.xx dollars per cut. The bottom of the door hanger was a detachable business card that they could remove and keep with them. We had our door hangers custom printed by online printing company for around $80.00.

MAGNETIC SIGNS | YARD SIGNS

I really like this particular lawn care advertising method personally. Having good magnetic signs on the sides of your truck is an invaluable method of free advertising. Not only are you advertising your company as you drive around town from job to job, but it also makes it easy for individuals to see who it is servicing their neighbors lawn. A good set of magnetic door signs will run you around $100.00 for a set, but it ranks second on my list of must dos. Yard signs are also excellent when it comes to prime advertising. Though you will spend probably $150.00 on a set of signs, these can be placed in customer’s yards (with their prior approval), making it again easy for neighbors to see who it is servicing the lawn.

In Closing

Regardless of the landscape advertising method you choose to promote your company, a good marketing scheme is critical as word of mouth advertising will only reach so many individuals.
I understand that at first your advertising budget will be extremely limited, which is why I have attempted to list several of the most common forms of advertising methods above. To try and sum up the above though, in my personal opinion, I believe the two most valuable forms of advertising a new start up lawn maintenance company can do is:

  • Yellow Page Advertising (display ad)
  • Magnetic Truck Signs – Yard Signs

I recommend budgeting the most you can afford towards good quality advertising, perform quality work, and watch your business grow!

Small Business Advertising: Why You Need To Advertise In More Than One Place

Is your business getting limited results from advertising? One place to look when this happens is how widely your advertising message is spread. Many businesses who face this problem tend to focus on only one form of advertising, therefore limiting their reach.

While it’s not recommended that you have a large target audience, it is still important to have more than one form or venue for your advertising in order to reach your target market in multiple ways. The fact is that many businesses fail, in part, because they avoid widening their view and stay only with one type of advertising.

A lot of advertisers think that the medium on which their advertising is, in fact, just as important if not more important than the message they are promoting. So when you say that you restrict your advertising to Google AdWords, you are missing an entire population of prospects who are not looking for you there.

Let’s talk a little bit about why you don’t want to focus on only one form about advertising. Let’s say you are focusing on billboards only or bus ads only or the newspaper display ads only… you don’t get the attention of the people who aren’t looking in those places. If your billboard ads are on three major highways and you will have the potential to reach an audience that never drives down those highways, well you’re missing out on a huge opportunity. So you want to diversify the ways and the places in which you were doing your marketing in order to reach more people.

Small business owners, of course, are not typically marketing experts, and most of us rely on advertising salespeople to guide us through the best choices for where to advertise. The problem is, of course, that salespeople have a bias toward their medium and their platform. And so, lots of small, local businesses find themselves restricting their reach and only getting their message out to a limited audience.

These days consumers have so much competition for their attention that it now takes somewhere between three and twelve impressions of an advertising message before a prospect even remember seeing an ad. So putting an ad in that monthly paper 12 times a year, and nowhere else, is simply a waste of money for an advertiser. It’s simply not the right investment unless you are running those ads as part a broader marketing and advertising plan on multiple platforms.

So what sorts of platforms should you consider? Rule number one is to go where your prospects are… so if you are marketing a retirement community, you, obviously, don’t want to be taking out ads in children’s magazines.

Here are a few possible platforms to think about:

• The Yellow Pages – Clearly nobody is going to the phone book any more, and most publishers have moved their services online. In some markets they provide valuable services and a great reach, but in others, they get very little traffic to their online properties. So do your homework before committing to this type of advertising.

• Direct mail and postcards can still be a highly effective way to market, but it depends on your goal, your budget, the type of targeting you’re trying to do, and the offer you are making. Ultimately, postcards require repeat impressions, which mean you need to be mailing to the same address multiple times before you can expect a reasonable response.

• Online advertising can be far more cost effective than direct mail, and, on any platforms, like Google, Bing, and Facebook, you can target a very specific audience who is already looking for or has demonstrated interest in what you are promoting. In addition, online display advertising, or contextual advertising can be very effective at reaching a local audience interested in a particular topic. For example, a financial planner can advertise to people within a 15 mile radius around her office who are reading an article about retirement planning on the Wall Street Journal’s website.

The point is that there are multiple ways to promote a brand, a service, and an offer, and the more places you are seen (repeatedly) the more success you will have at getting prospects to take action on your ads.

Small, local business advertising is easy to do when you have a strategy and know where you have the best chances of attracting prospects. Just don’t shortchange yourself by advertising in just one place… and know what other mistakes to avoid. To help small business owners who are looking for help, I’ve prepared a report on 7 mistakes local businesses should avoid in their advertising. If you think it would be useful for your business, you can get access to it at http://baeronmarketing.com/7mistakes.

MLM Forum Advertising and Business Building Secrets

A well known MLM forum is a great place to meet other networkers and home based business owners from all walks of life. Although there are limitless possibilities for connecting with other like minded people, there are certain written and unwritten rules that you should keep in mind in order to avoid being blacklisted in these valuable discussion communities. This article will explore how you can take advantage of this amazing online platform.

First, you should realize that MLM discussion forums are not meant to be advertising platforms. In fact, the more you blatantly advertise your business, the more you get booed by other members. So as much as possible, avoid blatant promotion. The best way to get started in a discussion community is to become an active participant in the topics. If you see a post or thread which has the potential to create a lot of buzz, leave an insightful comment or reply as soon as possible. This will ensure that you will gain massive exposure when the topic reaches its traffic peak.

Second, pay attention to your signature file because that is the best free advertisement that you can post online. You never know just when other people would decide to know more about you and your business. Having a thought-provoking and attention grabbing signature file will result in a constant stream of visitors to your primary network marketing business website.

Third, take note of threads and posts which became popular. Try to study why they generated tons of views and comments. If you keep your eyes open, you will discover what it really takes to create forum posts and threads that create massive response and tremendous exposure for you and your business. To fully take advantage of an MLM forum, you must be very observant, cooperative, and helpful. One simple post or reply could result in a sale, signup, or long term business relationship. You never know.

What About Low Cost Advertising and Scams on the Internet?

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that are vacant. In Television and radio they might say, “This program would not be shown or be heard without advertisement”.

It is no different with internet your business needs to be advertised in other words be seen.

Most Business owners understand how important advertisement is. It is through this manner that they would tell others that they are selling some products and offering services. If they didn’t advertise then they would not have sales, which in turn gives them profit to stay in business. So most people can understand the importance of advertising and spending money doing it.

However, there are people who would try to steal money from advertisers and business owners by offering cheap advertisement packages and not delivering the agreed service. Business owners and advertisers should be informed of this because they would become victims of advertising scams.

The scam here is when the advertiser has paid for these different kinds of services but none or some of them are not really even performed. The main point to consider here is to whom is the advertiser transacting with. To avoid being ripped off doing a background check by doing the following will help reduce your risks of being scammed.

* How do you contact them can you call them, do they have live support or is it just email used. If it is just email I would be a little weary.

* Where are they going to place your ad? If your selling womans shoes you certainly don’t want them advertising in the automotive section.

* Find out past successful projects as evident by customers comments and testimonials. Even contact those clients because they normally have there web address advertised. See what they say about the site.

* Trust your instinct if it sounds to good to be true like 1,000,000 visitors for 19.95 it probably is.

Then we have the pay-per-click ad campaign this is when an advertiser would pay a certain agreed amount by the search engine developers every time a user clicks on that advertisement. This was a good idea before it was not touched by hackers who developed a certain program to automatically click on that advertisement which increases the amount to be paid by the advertiser. The next paying scheme was the “pay per action”, which is harder to hack since the advertiser would only pay the search engine developers an agreed amount every time a sale would be done on that customer.

One thing is for sure, advertising in the Internet is not easy but it is certianly fun, especially when one understands fully the power of the Internet. It is not a unidirectional means of advertising like the television or radio, but it is an interactive avenue for both the advertiser and the prospective clients.

Article written by George Zuwala http://www.globalcashdirect.com

Trademark International Class – Class 35 – Advertising and Business Services

All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45. Let’s take a closer look at one of these trademark classes – class 35.

What is International Class 35 All About?

Each class has a short title heading that gives a snapshot of what that class is all about — IC 35’s short title is advertising and business services. Pretty vague, eh?

The first part of IC 35’s description, advertising, is straightforward. If it’s advertising, marketing or promoting services that are being offered, then this is the class. Now there are going to be some exceptions, as with anything related to trademarks.

Tangible advertising goods, such as signs, flyers, brochures, are NOT going to be in IC 35 as those items are not technically a service though are definitely part of a service; tangible paper-based advertising goods are in IC 16. Training, coaching, educating, etc. about advertising, marketing or promotion is NOT going to be in IC 35 but rather in IC 41, which is the educational class.

The second part of international class 35’s description, business services, is not straightforward at all. Semantically, all services could be considered as business services, yes? No way says the trademark powers that be; at least no way if those services can fit within a different international classification.

The USPTO has about 1500 accepted descriptions that fit into IC 35; check them out here.

So What Business Services are in International Class 35?

Ooh this is a tough nut to crack as there are definitely some discernible patterns within this class but there’s a whole lot of slap-dash in here too. Here’s a general breakdown:

o If your services consist, in part, of the word business, you’re likely in trademark class 35. This includes consulting, advising, administration, management, development, information, organization, research, planning, etc.

o Employment services are in this class, which includes hiring, recruiting, placement, staffing and career networking.

o Retail services selling ANY products under the sun, which means a brick and mortar store, online retail sites, mail order, catalog, wholesale, etc.

Advertising and Business Promotion

A business promotion is an act in any form of communicating a certain business which aims to persuade, inform, give awareness and remind individuals about their product to facilitate good public image and to increase sales. The business advertising is a way where business owners are able to promote their products and convince the buyers to choose their product instead choosing the products of their competitor. The mechanism is, business explains the advantages of their product over other products, facilitates spreading of information where the product outlet is available, advertises the suggested retail price, the customer feed backs, accreditation levels and marketability. Some utilizes the need of commercial icons and popular artist to do such while others result in a highly competitive advertising strategy to beat competitors and compete in the industry.

A certain business utilizes an institutional business promotion enable to create a favorable identity for its products or services (especially now where competitors are also competing in the market). Institutional business promotion doesn’t really sell products directly. But, through creating a highly favorable identity for their products and services, the result of institutional business promotion is a highly in demand sales as well as peak sales of the company’s products or services.

The basic of business promotion is business advertising. Advertising is any legal sponsored form of personal or non-personal promotion of facts about the products, promotions or goods and services, building linkage of corporate world to the customers and facilitating sales. Advertising is unique and different compared to other forms of business promotion because: first, the money and time being devoted for the advertisement. Second, it sets a concept of giving further information about the product or services rather than selling it personally. Lastly, it clearly presents the main sponsor of the overall message.

The advantages are:

  1. Customers will be able to know about your product and services because of your preferred advertising way.
  2. This is also a cheap form of advertising; it only intends to give insights about the product or services.
  3. The advertising way has so many options from the utilization of media to the utilization of print-adds.
  4. Businesses are clearly promoted
  5. The advertising tool is subjected for repeat viewing as long as it exists. This will make people more familiar to the product or service as long as they get into contact with it.
  6. Advertising has so many advantages.
  7. The intent to advertise is not specific to a certain population group; it is open to all and not limited.
  8. Monitoring is done in a timely basis, not in a day-to-day manner
  9. You will expect people to come in your door, not you coming on their doors.

The advantage of knowing such advantages and few drawback will help you consider the types of promotion you are about to engage to generate the best sales for the business enable to become more successful and outstanding in the industry. You will have the chance to further expand your knowledge on these things when you update yourself on the latest trends available in the Internet.

Advertising and Business Marketing

Advertising is an important part of business marketing. The success of an advertisement means a big profit for the company. To state a single exact definition of the term “Advertising” is impossible as there are numerous definitions given by many renowned professionals and academics in the field. Some define an advertisement as a paid form of communications promotion of a product, service, or event, knowledge of which is spread or popularized among people by various other means too.

In other words, an ad is also defined as a one way communication whereby the people are made aware of a product, service or event that they should know about for their welfare or benefit, and at the same time the advertiser can earn some profit and incite further interest for that particular thing. To learn about the most effective ways of attracting new customers and profits, consider The Magnetic Marketing System Toolkit.

For a long time man has used several means and styles of advertising, many of which some are still running successfully, while new and modern methods of advertising have also been introduced. The major mediums of advertisement are newspapers, magazines, pamphlets, leaflets, newsletters, billboards, radio, television, internet, video games, electronic display boards, mobile phones, certain kinds of announcements, cassettes, point of purchase etc. It is not uncommon for all this to be handled on the advertisers’ behalf by a multi media advertising agency.

The ways of processing an advertisement for each medium chosen is different. The only similarity between them is that their main aim is the promotion of the product. For advertising in the printed mediums such as newspapers, magazines etc., only the main points are given which will attract the target audience. While in the electronic media there can generally be a greater exploration of the product and its potential. Nowadays mobile phones are becoming a more popular medium of advertising where a large number of people can be approached personally.

Advertising of all kinds is based on a principle called AIDA. According to this principle, the letters define the proposed impact of the advertisements on the general public, that is, A- Attention, I- Interest, D- Desire and A- Action. As a person comes into contact with an advertisement the first thing that the advertisement does is to attract the attention of the person towards the product or the subject. Next, it creates an interest in his mind and this leads to the rise of a desire in the person to go and buy the thing that is being advertised. Thus, the last step that is taken by the person is action; that means the person purchases the product or service.

There are certain basic rules of advertising which rotate around the target audience for a particular campaign. Based on the type and characteristic of the target audience, the advertisement is designed to meet their aspirations and then broadcast via the chosen media. Important factors in the target audience are the age group, the tastes and choices of that particular social grouping.

Advertisements are used for several things but the basic purpose in all ads is the same, i.e. to bring the product to the attention of the public. The product has to be promoted and made popular. Various attributes or factors that are advertised, and of particular importance are the brand and the price, and where the product can be obtained.

Effective Ways to Advertise Your Business Offline

Were you aware that some large companies, such as Pepsi Co., spends 80 percent of their profits on promotion? You may wonder why they do this. The fact is, without effective and successful promotion of a product, it would simply disappear. It must constantly appear in different forms of media to ensure it stays active and relevant in the minds of consumers. There is a multimillion dollar marketing industry dedicated to just this. Utilizing the different forms of marketing and promotion offline is the key to success with your product or service.

What is Offline Promotion
Offline promotion is utilizing other resources than internet to spread the word about your product or business. So much hype has been put on the benefits of online advertising recently that many businesses forget about the millions of people they can target by promoting in resources such as magazines, newspapers, billboards, television and radio advertising and business cards.

Here are some helpful tips and ideas to create a successful offline marketing plan for your business:

– When you send out any sort of correspondence, ensure your company information is in various places. No matter if it is a sales paper or letter of thanks to a client, the name and contact information should be clearly displayed.

– Ensure all your employees are well-informed about the product or service you offer. They are live, word of mouth advertising sources that should be able to answer any questions a potential client may have.

– Use as many sources of advertising media you can to spread the word. This can include billboards, TV advertisements, radio commercials, newspapers and magazines. The more your name is available the more likely consumers are to purchase it.

– Host live events. This can be any sort of event to spread the word about what you offer. Provide some benefit for attendee’s and see your profits grow.

– Give out free promotional merchandise with your businesses name and information on it. This can be t-shirts, cups, bags or anything else that you can give potential customers.

– Utilize live social networking. Online social networking is one of the quickest ways to spread the word about something. Use the same concept and talk to everyone you can about your business, what you offer and the benefits of choosing your product or service.

– Join the chamber of commerce or other business group in your area. Here you can cross-promote each others businesses and grow clients you may have never had without this advantage.

Advertising and promoting your business offline offers many options that can achieve superior results. The fact is, it does not matter if you have a strictly online business or an actual bricks and mortar establishment, you should use methods of offline advertising for promotion purposes. There are few people who are not online at least once a day, however an attractive billboard or catchy radio advertisement may help you gain more attention than a traditional Internet ad. Using the marketing strategies above can help you create a plan to successfully advertise and promote your business offline.